Blog
The Sapian Metrics blog
Analysis and practical guides on your brand's visibility in AI answers.
ChatGPT Advertising: Formats, Costs and What It Changes for Your Visibility (2026 Guide)
ChatGPT advertising is now live across Europe: who sees the ads, how OpenAI's Ads Manager works, the costs, and what ads cannot buy. Updated guide.
Holiday Season: The GEO Guide for Brands and E-commerce (Christmas 2026)
AI traffic to retail will jump 130% this holiday season, per Adobe. The October-to-December countdown to get recommended by ChatGPT and the AI engines.
DTC Brands: Why ChatGPT Does Not Know You Yet (and How to Fix It)
Your DTC brand thrives on Meta and Google Ads, yet AI engines never cite it? The mechanism explained, plus the action plan to get into the answers.
SEO Traffic Down, Impressions Stable: Measuring the AI Overviews Effect (2026 Method)
Clicks falling while rankings hold? That is the AI Overviews signature. The GSC + GA4 method to measure the real impact, and the dashboard to present.
"Which Brand Should I Choose?": How AIs Decide Considered Purchases (B2C and B2B)
Mattress, speaker, CRM or agency: when a purchase gets compared, the AI's answer shapes the decision. How engines pick the brands they cite, and how to get in.
Local Business: How to Get Recommended by ChatGPT and AI Engines (2026 Guide)
"Best [service] in [city]": AIs already recommend local businesses. Where their answers come from and how to appear in them: the complete guide. Free audit.
AI Keywords: How to Choose the Prompts to Track for Your Brand (2026 Method)
Prompts are the keywords of GEO. A complete method for building your set of 30 to 50 prompts: 5 categories, examples, mistakes to avoid. Free audit.
AI Visibility Tracking Tool: What It Does and How to Choose One (2026)
What an AI visibility tracking tool should measure (citations, share of voice, accuracy), who it helps, and the 7 criteria for choosing well. Free audit.
Is SEO Dead? What 2026 Tells Us About the Future of Search and GEO
Google search volume didn't drop 25%, but clicks are drying up and AI is redistributing visibility. A data-driven analysis of the future of SEO and GEO.
How to Get Cited by ChatGPT and AI Engines: The 12-Point GEO Checklist (2026)
12 concrete actions to optimize your site for ChatGPT, Perplexity, Gemini and Google AI Overviews: content, structure, authority. Full GEO checklist, free audit.
Measure and track your brand's visibility in AI answers (2026 method)
Analyze, track and compare your brand's visibility in ChatGPT, Perplexity, Gemini and Google AI Mode: step-by-step method, KPIs and tools. Free audit.
The best AI visibility (GEO) tracking tools in 2026: the comparison
Profound, Peec, Otterly, Sapian Metrics... Which GEO tool should you pick to track your brand in ChatGPT, Perplexity and Gemini? Comparison by profile and budget.
Google AI Overviews: how to show up (2026 guide)
Google's AI Overviews summarize the answer above the results. Learn how to show up: content, structure, E-E-A-T, schema, and how to measure your visibility.
GEO: the complete guide to Generative Engine Optimization
GEO (Generative Engine Optimization) makes your brand visible inside ChatGPT, Perplexity and Gemini answers. Definition, difference with SEO, KPIs and method.
Sapian Metrics vs Profound: which AI visibility tool should you choose?
Profound targets large accounts, Sapian Metrics serves SMBs, agencies and local businesses. An honest comparison of both AI visibility tools, and where to start.
AEO, GEO, LLMO, SEO: the glossary of the new search acronyms
AEO, GEO, LLMO, RAG, AI Overviews... The complete glossary of the new search acronyms, plus the KPIs specific to GEO, in one reference article.
Which core KPIs should you track to evaluate and optimize your GEO strategy?
You don't need twenty metrics to start with GEO. Here are the core KPIs to track to know if AI answers see you, and how to act on each.
5 mistakes that make your brand invisible to AI
ChatGPT, Perplexity and Google AI never cite you? Here are the five most common mistakes, and how to fix them to become a source again.
GEO vs SEO: why being cited by AI changes everything
SEO ranks you in Google. GEO gets you cited by ChatGPT, Perplexity and Google AI. Here is the difference, and why it matters right now.