Blog
The Sapian Metrics blog
Analysis and practical guides on your brand's visibility in AI answers.
Marketing
5 mistakes that make your brand invisible to AI
ChatGPT, Perplexity and Google AI never cite you? Here are the five most common mistakes — and how to fix them to become a source again.
June 16, 20262 min read
Technical
How to measure your visibility in AI answers
Citation rate, share of voice, per-engine tracking — the concrete metrics to steer your presence across ChatGPT, Perplexity and Google AI.
June 14, 20262 min read
Marketing
GEO vs SEO — why being cited by AI changes everything
SEO ranks you in Google. GEO gets you cited by ChatGPT, Perplexity and Google AI. Here is the difference, and why it matters right now.
June 10, 20262 min read
