The best AI visibility (GEO) tracking tools in 2026: the comparison

More and more buying decisions start with a question asked to ChatGPT, Perplexity or Gemini. Measuring whether your brand shows up in those answers has become a need of its own, and a market of tools has grown around it: that's GEO (Generative Engine Optimization). Here is an honest comparison of the main AI visibility tracking tools in 2026, sorted by profile and budget.

The criteria that really matter

Before comparing, let's set the reading grid:

• Engines covered: ChatGPT alone isn't enough. Cited sources vary widely from one engine to another, so coverage matters.
• Frequency: a one-off measurement is an anecdote; only daily tracking smooths out the randomness of AI answers.
• KPIs: citation rate, share of voice against competitors, sentiment, accuracy. The core GEO KPIs remain the reference.
• Languages and markets: many tools remain English-centric; a French or Portuguese market needs native tracking.
• White-label: essential for agencies that rebill reporting.
• Price and ease of use: from free audits to enterprise contracts worth thousands.
• Hosting: EU data and GDPR compliance, an increasingly decisive criterion.

The comparison at a glance

Tool	Ideal profile	Strengths	Worth knowing
Sapian Metrics	SMBs, agencies, local businesses	8 engines daily, white-label, FR/EN/PT, EU data, from €55/mo	Free audit to start
Profound	Large enterprises, ecommerce	Very broad coverage, advanced modules (prompt volumes, SKU)	Enterprise pricing, English-first
Peec AI	Mid-market marketing teams	Multi-engine tracking, European approach	Little support layer
Otterly.ai	Freelancers, first steps	Simple onboarding, accessible entry price	Limited analysis depth
Semrush (AEO module)	Teams already on Semrush	Integrated into the existing SEO suite	GEO isn't the core product
HubSpot AI Search Grader	Curious, first diagnosis	Free, instant	A snapshot, not tracking
Brand24 / Mention	Broader media monitoring	Proven social listening	LLM tracking is a complement, not the core

Indicative comparison: vendor positioning and pricing move fast, verify them when you choose.

What each tool does well

Sapian Metrics: the complete, accessible European option

Sapian Metrics queries 8 engines every day (ChatGPT, Claude, Perplexity, Gemini, Grok, Copilot, Le Chat, Google AI Overviews) and delivers actionable KPIs: AI visibility score, share of voice, likelihood of recommendation, sentiment and accuracy. Three structural differences: rebillable white-label reporting for agencies, native multilingual tracking (FR, EN, PT), and data hosted in Europe (GDPR). Entry starts at €55/month, or with a free GEO audit.

Profound: the enterprise reference

Profound is the sector's best-known enterprise platform: very broad engine coverage and advanced modules such as prompt volumes and SKU-level reporting for ecommerce. That power has a price: enterprise-level contracts and a product built for English-speaking marketing teams. We covered it in two analyses: Sapian Metrics vs Profound and the European alternatives to Profound.

Peec AI: the European mid-market outsider

Peec tracks brand visibility across the main AI engines with a European-born approach and a mid-market positioning. A serious option for an autonomous marketing team; the support and white-label layer remains lighter.

Otterly.ai: the simple entry point

Otterly bets on simplicity: prompt tracking on the major engines, an accessible interface, a low entry price. Fine to discover the topic solo; teams that want competitor tracking, several languages or multiple clients will hit its limits quickly.

Semrush, HubSpot and monitoring tools

Classic SEO suites are adding AEO/GEO modules: convenient if you're already equipped, but AI tracking remains one module among many. HubSpot's AI Search Grader offers a free one-off diagnosis, useful as a wake-up call, insufficient as a steering tool. Finally, social listening tools (Brand24, Mention) extend their monitoring to AI answers, as a complement to their core business.

Which tool for which profile?

• You're an SMB or a local business: favour simplicity and price. Sapian Metrics or Otterly; Sapian if you want the 8 engines, your language and action recommendations.
• You're an agency or SEO freelancer: white-label is criterion number one for rebilling. Sapian Metrics is built for that model (5 to 45 client brands, see GEO for agencies).
• You're a large enterprise or a broad-catalogue ecommerce: Profound offers the required depth, if the budget and team follow.
• You just want a first look: a free grader or a free GEO audit is enough to know where you stand before investing.

Frequently asked questions

What is the best GEO tool for an SEO agency? The one that combines multi-client management, white-label and a sustainable per-client price. That's Sapian Metrics' positioning; Profound targets in-house enterprise teams instead.

Is there a French AI monitoring tool? Yes: Sapian Metrics, a French platform with EU-hosted data and native tracking in French.

Can you track AI visibility for free? As a one-off, yes: free graders or manual tests. But reliable measurement requires repetition and aggregation, which no free tool provides over time.

Conclusion

The right tool depends on your profile: enterprise depth with Profound, solo simplicity with Otterly, and for SMBs, agencies and European brands that want complete, multilingual, rebillable daily tracking, Sapian Metrics is the best starting point. To judge for yourself, start with a free audit of your AI visibility: you'll know where you stand in minutes.