AI SEO (GEO): optimize your visibility and get cited by AI | Sapian Metrics

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Features · Optimization (Advisor)

From "not cited" to recommended by AI

Measuring isn't enough. The Advisor turns your visibility into a prioritized action plan: it tells you what to fix to improve your AI SEO, and in what order.

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Most tools stop at measurement

Knowing you are cited 18% of the time does not tell you what to do. The Advisor closes the loop: it analyzes the gap between you and the recommended brand and turns it into concrete actions, ranked by impact. You no longer wonder where to start.

Recommendations drawn from tracking across 8 AI engines

Prioritized roadmap

Every recommendation in one place, ranked by impact and difficulty.

Gap analysis

Why a competitor is cited instead of you, prompt by prompt.

AI readability

What stops engines from reading your site well, and how to fix it.

Content ideas

The topics and formats AI cites most in your industry.

The Advisor

All your recommendations, prioritized

The Advisor brings together the findings from audits, monitoring and competitors into a single roadmap, ranked from most profitable to least urgent.

Impact-based prioritization. Quick wins, now, next, later: you know where to start.

From data to action. Every recommendation is concrete: what to do, and why it matters.

A single list. No more cross-referencing audits and dashboards: it is all in one place.

Execution tracking. You check items off, you progress, and you re-test to prove the gain.

Recommended actions · by impact

Add a comparison page vs Competitor AHigh impact · Content gap

Structure the "About" page (entity, data)Medium impact · Schema

Create an FAQ on your key use casesMedium impact · Content

Not recommended

Answer #1

Gap analysis

Why the competitor is cited instead of you

For every question where you are absent, Sapian compares your brand to the one AI recommends, and isolates what makes the difference.

Prompt-by-prompt comparison. What the cited brand has that you don't, question by question.

The queries that matter. Your keywords turned into real user questions, tested on every engine.

Strengths and blind spots. We defend your strengths and target the gaps to fill, not blindly.

"Best [service] in [city]"

Cited brand

68%

You

22%

Gap: missing comparison pageMain cause of absence

To fill

AI readability & content

Make your site readable by AI

Engines only cite what they understand. Sapian spots what holds you back and points you to the content that gets cited.

Technical readability. Structure, data, llms.txt: what stops AI from reading you well, and how to fix it.

Extraction-oriented content ideas. The topics and formats AI cites most in your industry.

Prioritized fixes. The pages to fix first, by impact on your visibility.

Site AI readability

Missing llms.txt fileEntry point for AI

To generate

298 pages without metadataHolding back your optimized pages

To fix

Comparison guide to publishHigh-potential topic

Opportunity

The gist

AI SEO, in brief

Optimizing your AI visibility is an extension of SEO, adapted to generative search. The essentials.

What is AI SEO (GEO)?

GEO (Generative Engine Optimization) aims to get your brand cited naturally in AI answers. It is the counterpart to SEO, adapted to ChatGPT, Gemini and the rest.

How to get cited by ChatGPT?

By clearly answering your customers' real questions, with a site that is readable by AI and a presence on the sources they cite. The Advisor tells you what to fix first.

Measure, fix, prove

Optimization only matters when measured: we start from your real visibility, you fix, then we re-test to prove the gain, month after month.

How it works

From the gap to action

01 · Diagnose

The gap you face

We isolate, prompt by prompt, what separates you from the brand AI recommends.

02 · Prioritize

By impact

The Advisor ranks actions from most profitable to least urgent, by effort and gain.

03 · Fix

And prove

You fix, we re-test on the same prompts, and we measure the gain over time.

Frequently asked

AI SEO, in plain terms

What is AI SEO (GEO)?

AI SEO, or GEO (Generative Engine Optimization), means all the actions that aim to get a brand cited in the answers of AI engines like ChatGPT. It is the counterpart to organic search (SEO), adapted to generative search.

How do I improve my visibility on ChatGPT?

By identifying the questions where you are absent, understanding why a competitor is cited instead of you, then fixing your content and your site's AI readability. Sapian Metrics prioritizes these actions by impact so you start with what pays off most.

How do I get cited by AI?

You need to clearly answer your customers' real questions, structure your site so engines can read it, and be present on the sources they cite. Sapian's Advisor tells you what to do and in what order.

Does AI SEO replace classic SEO?

No, it complements it. SEO ranks links, GEO aims to be cited in a single answer. Both share fundamentals like quality content and a well-structured site, but GEO needs its own measurement and optimizations.

Explore the platform

Before and after optimization

AI visibility monitoringMeasure → ChatGPT AdsAI advertising → Tools & auditsMake your site readable → All featuresOverview →

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See what to fix to climb in AI

Enter your URL: we measure your visibility, identify who is ahead of you and why, and give you the first priority actions. A clear PDF, in minutes.

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